Coke offers up another sugar-free option, axes Coke Zero
Coca-Cola has launched a new sugar-free version of Coke set to replace Coke Zero.
The new ‘Coca-Cola No Sugar’ has been launched with Coke describing it as “the best tasting sugar-free Coke ever”.
President of Coca-Cola in Australia, Roberto Mercade, said Coca-Cola thinks the drink is the closest Coke has every come to replicating the taste of original Coke in a sugar-free alternative.
“We wanted the experience of drinking Coca-Cola No Sugar to be as close as possible to ‘The Real Thing’,” he said.
Coca-Cola No Sugar was created after more than five years of research recipe mixing and flavor trials. The drink was developed by staff at Coke’s US headquarters.
Coke has labelled the launch of the drink the biggest launch for the company since it introduced Coke Zero in 2006.
Coke Zero will however now be phased out when consumers are determined ready.
Evolution of no sugar Coca-Cola
1886: Created by Atlanta pharmacist Dr. John Pemberton
1938: Coca-Cola first bottled in Australia
1982: First ever extension of the Coca-Cola trademark, Diet Coke launched
2006: Coke Zero launches in Australia proving an instant hit
2015: Coke Life hits the shelves sweetened with stevia leaf and cane sugar
2017: Coke with Stevia cut to 50% less sugar than Classic Coca-Cola and replaces Coke Life
2017: Coca-Cola No Sugar launches with the closest ever taste to Classic Coca-Cola
Coca-Cola No Sugar will be available in 250ml can, 250ml PET, 330ml glass bottle, 375ml can, 390ml PET bottle, 600ml PET bottle, 1.25L PET bottle, 8x200ml cans, 10x375ml cans, 24x375ml cans and Fountain.
- Cokeaims to win over sugar avoiders with ‘Coca-Cola with Stevia
- Cokeremains the world’s most chosen brand
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