RFG’s Pizza Capers leverages its range
Retail Food Group’s (RFG) Pizza Capers is trying to win over customers with a new twist on its regular range.
Pizza Capers is now selling “Phat Boy Pizza Wraps”, something it says attempts to target the lunchtime customer.
Sherree Halliwell, Managing Director at Pizza Capers, said they decided to start selling wraps with research showing Australians are now eating take-out more at lunchtime rather than at dinner.
“New research from CREST into the Australian Quick Service Restaurant industry shows that in 2016 more Australians were eating takeout at lunch (43 per cent) as opposed to dinner (31 per cent), so for us it is about extending our menu to provide a tastier convenience option to consumers,” Halliwell said.
The wraps are made using tortillas, toppings and are toasted. Pizza Capers say they will challenge other wraps sold by their competitors as they are “bigger, tastier, more filling wraps”.
“Australians love pizza and they love wraps, so we came up with the idea of combining the mouth-watering tastiness of a pizza with the convenience of a lunch wrap…and we think they’re pretty ‘phat’,” Halliwell said.
The wraps will be promoted through advertisements run on television, in cinemas and through digital media. Pizza Capers worked with creative agency Boomshaka to create the ads.
- Pizza Caperslaunches low-fat pizza
- Pizza Caperssells 15 million pizzas
- Pizza Capersopens 100th store, looks to US, Europe
- Pizza Capersto grab a slice of Melbourne market
- Domino’slatest results show success of pizza disruptor
- Domino’sPizza delivers investors a bigger market slice
Di Bella coffee has launched a line of coffee capsules which biodegrade within 180 days in regular l...
Aldi has confirmed a number of new store locations, all set to open by the end of 2017.
Beverage bottler, Coca-Cola Amatil, says it will pass on the costs of the NSW Container Deposit Sche...
Hungry Jacks will be rolling out store updates, refreshed menu boards and uniforms as part of a new ...
A cherry orchard in Victoria has produced a new and innovative cherry nectar beverage.
Non-for-profit’s OzHarvest and MobileMuster are teaming up to encourage Australians to recycle their...
Woolworths has unveiled its next generation of supermarkets with the opening of a new Woolworths Met...
CARBS get a pretty bad rap these days. But back in ancient times, Roman gladiators were carb-loading...