Pizza Capers opens 100th store, looks to US, Europe

Posted by Nicole Eckersley on 26th May 2011

Australian pizza group Pizza Capers, after opening its 100th store, has announced another 100 outlets in the pipeline, with further expansion into South-East Asia, and plans to start stores in the US and Europe.

The company has opened its 100th store in Mackay in Central Queensland, bringing the number of Pizza Capers stores in Australia to 99. The company also has a store in Singapore in South East Asia. Fifteen outlets are company-owned and eighty-five are franchised, and a further thirty new stores are “on target” to open in 2011.

Pizza Capers co-founder Scott Geiszler said the 100th store was a milestone for the brand.

“When we started out, we were told that we wouldn’t succeed selling quality, gourmet product in a market dominated by cheap, low-quality pizzas.  Our success proves that customers are savvy and purchasing a quality product with fresh ingredients is a high priority for them.”

Geiszler said Pizza Capers would focus this year on consolidating the Pizza Capers brand.

“We’d definitely like to have a presence in every state and in 2011 we will extend our reach to Tasmania and Western Australia, as well as open new stores in NSW,” he said.

“We also want to build on our growth in the South East Asian market, with plans to open stores in Penang, Shanghai, Kuala Lumpur and Jakarta in early 2012. Potentially, in the next two to three years, we would like to expand into Europe and the Americas.”

Pizza Capers Mackay co-owner Anthony Old, who also owns Pizza Capers franchises in Rockhampton and Gladstone, said the new store would offer the community a fresh, new alternative.

“More and more people are interested in living a healthier lifestyle and want delicious, quick restaurant-quality food that reflects their needs,” he said.

“Pizza Capers will offer Mackay residents premium quality pizzas and pastas with only the best ingredients available. Ingredients are sourced daily from the local markets daily and even overseas. It’s on a completely different level to what is currently available in the local area.”