Foodbank Australia, the nation’s largest hunger relief organisation, today announced the national distribution of the beloved Australian breakfast cereal, Weet-Bix, to 2,200 welfare agencies across the country. The Sanitarium Health & Wellbeing Company has worked collaboratively with Foodbank and its partners to coordinate the production of the breakfast cereal, which will create 1.3 million bowls of Weet-Bix and provide Australians in need with a nutritious and substantial breakfast. Enzo... ...Read more »

A new report analysing Australia’s honey industry has been released by the RIRDC, designed to identify possible improvements to marketing of the sticky breakfast treat in the face of Australia’s taste for pre-packaged meal options. RIRDC Senior Research Manger, Dr Dave Alden, said the report is designed to help Australia’s honey industry understand some of the dynamics driving supply chain pressures in the industry. “This report identifies 26 separate issues and pressures affecting... ...Read more »

Local farmers Tony and Sandra Ceravolo are helping teach kids at Enfield Primary School about fruit grown in their local area and the importance of eating fresh fruit. They visited Enfield Primary School on Tuesday 7 September 2010 from 10am on behalf of Coles and the Red Cross Good Start Breakfast Club program. Tony, who is a supplier of apples, pears, cherries and nectarines to Coles stores, said the opportunity to teach kids about farming in the local area and support the Red Cross Good Start... ...Read more »

Over one-third of Australians reported eating a meal on-the-go at least once a week, especially breakfasts, according to consumer research group Datamonitor. The consumer insight survey data suggests that consumers in Australasia are seeking new and faster solutions to everyday tasks, and turning to on-the-go options to simplify their busy lives. “Growing demands on time have significantly affected main meal consumption, which typically requires the type of planning and preparation that consumers... ...Read more »

Collingwood Football Club players Josh Fraser and Leon Davis will visit the Red Cross Good Start Breakfast Club at St. Joseph’s Primary School today to encourage students to start their days with a healthy breakfast and remind them of the importance of nutrition. According to Red Cross, Australian families do not understand the importance of a healthy breakfast, with around 25 per cent of children regularly missing breakfast. St. Joseph’s Primary School is one of many schools with a... ...Read more »

Eating a high-fat breakfast may combat the symptoms of metabolic syndrome, according to researchers from the University of Alabama at Birmingham. The study, published in the International Journal of Obesity, fed mice two different diets with the same number of calories – one with a high-fat meal after waking, and one with a high-fat meal at the end of the day. The mice who ate a fatty meal at the end of the day had more symptoms of metabolic syndrome – increased weight gain, adiposity... ...Read more »

A survey of breakfast cereals by Choice has found only two of those aimed at children are really suitable for everyday eating, the second time this month that the nutritional content of kids breakfast cereals has been questioned. The consumer group reported that many of the products aimed at kids were among the worst examples of excessive sugar and sodium levels. While Sanitarium’s Weet-Bix Kids was one of the healthiest examples because of its 11% of dietary fibre, the same company’s... ...Read more »

The NPD Group, a leading market research company, has released the 23rd Annual Report on Eating Patterns in America, which discovers that consumers are eating more at home but not significantly cutting back on restaurant meals. “This is a time of high anxiety for food marketers. It’s clear that what Americans say they are doing to deal with rising food prices is not always what they are really doing,” commented Harry Balzer, vice president and chief industry analyst at NPD, and... ...Read more »