Food manufacturing giant Unilever has appealed a decision by the Advertising Standards Board which ordered that an advertisement for its Paddle Pop products be taken off air over a claimed breach in the Responsible Children’s Marketing Initiative (RCMI). The advertisement for Unilever’s Bubble Gum Berry Lava Paddle Pop and the Hero or Villain Choc Orange Paddle Pop is set in a jungle and a voiceover describes the products. In what is being described by Unilever as a far-reaching precedent, the... ...Read more »

A range of popular snack food products marketed to children – including iconic brands Milo and Peters Ice-creams – have been made healthier by Nestlé Australia with the reduction of sugar, fat and artificial colours. After conducting a major review of its range, Nestlé Australia reformulated several products according to a new nutritional criteria – in line with the Australian Food and Grocery Council’s (AFGC) Responsible Children’s Marketing Initiative. Under the... ...Read more »

The Freddo Frog, one of the most iconic Australian confectionery products, is celebrating its 80th birthday with an online campaign that has ignited the debate over self-regulation of advertising less than a week after a Bill to ban junk food advertising to children was defeated in the Senate. Cadbury, a signatory to the Responsible Children’s Marketing Initiative and owner of the Freddo brand since 1965, maintains that the campaign is not targeted at children and is a benchmark for responsible... ...Read more »

Australian food and beverage manufacturers have responded to community concerns regarding some food advertising during children programming by developing the Responsible Children’s Marketing Initiative. Australian Food and Grocery Council (AFGC) Chief Executive Kate Carnell will today outline the food and beverage industry’s response to community concerns about advertising practices in the AFGC’s submission to the Australian Communications and Media Authority (ACMA) on its revised... ...Read more »