Pizza Hut update online ordering system

Posted by Isobel Drake on 8th May 2008

Pizza Hut, the world’s largest pizza company, have recently implemented a new online ordering system dubbed the “virtual waiter” to enhance their online ordering capabilities. The upgrade will enable the system to match customer food selections with similar orders to suggest the most popular mealtime combinations.

The update to their system comes just a year after the introduction of online ordering to their website and was in response to consumer demand, according to Bernard Acoca, Pizza Hut’s Director of Digital Marketing. “We have a very savvy customer base when it comes to the Internet, so we want to make sure we’re constantly innovating online,” he said. “At the same time, we want to make sure we’re not just creating a bunch of virtual bells and whistles for the sake of innovation; all the upgrades we make to enhance the customer’s ordering experience in a meaningful way.”

The online system has largely been a success with the Pizza Hut site reported by the company to be the most searched food/restaurant site on the internet.

Earlier this year, Pizza Hut also introduced Total Mobile Access, making the chain the first US company to offer ordering via both text message and mobile Web.