Danone specialised nutrition portfolio to be combined under Nutricia brand in Australia and New Zealand

Posted by AFN Staff Writers on 4th April 2019

Danone today announced a rebrand that combines the company’s portfolio of science-based specialised nutrition products in Australia and New Zealand under the Nutricia commercial master brand. The specialised nutrition portfolio covers products and services that support healthy growth and development during the first 1000 days of life (from conception to two years old) through to age-related conditions and chronic disease, such as frailty, cancer, stroke and early Alzheimer’s disease. This includes early life nutrition brands Aptamil and Karicare, as well as a range of advanced medical nutrition products such as Fortisip, Neocate and Souvenaid.

“Combining our specialised nutrition offerings under Nutricia as a single brand will enable us to work even more effectively with healthcare professionals as well as direct research and innovation activities with greater focus,” said Rodrigo Lima, Managing Director, Nutricia Oceania.  

“From a business standpoint, we will invest in further building Nutricia’s position in Australia and New Zealand as a strong science-based, research-driven brand that endorses our large portfolio of specialised nutrition products and services.   
“This rebrand represents the continued investment in and evolution of a brand that has been around for close to 120 years. Nutricia is deeply rooted in science and underscores Danone’s mission to bring health through food to as many people as possible.  We believe in the power of nutrition to positively impact health and well-being at key times in life, with our dedicated ANZ team of more than 700 working with healthcare professionals and customer every day to realize this ambition,” added Lima. 

Danone is a leading global food & beverage company building on health-focused and fast-growing categories in three businesses: Essential Dairy & Plant-Based Products, Waters and Specialised Nutrition. Danone aims to inspire healthier and more sustainable eating and drinking practices, in line with its ‘One Planet. One Health’ vision, which reflects a strong belief that the health of people and that of the planet are interconnected.