Lion Nathan acquires wine importer
Brewer Lion Nathan has bought American wine importer Cumulus Wine Inc. (CMI) – a subsidiary of the NSW-based Cumulus Group.
Lion Nathan plan to use the purchase to establish a new wine platform for their premium Australian and New Zealand wine portfolio in the US market. Lion Nathan will utilise the business to sell both wines from the existing Cumulus portfolio including Rolling as well as wines from Lion Nathan’s New Zealand and Australian operations including Petaluma.
Lion Nathan Wine Group Managing Director, Anthony Roberts, is looking forward to the opportunity to expand the business. “We are very excited about Lion Nathan USA,” he said. “Our strategic objective is to establish the best possible route to market for our wine brands. By establishing Lion Nathan USA we can tap into the proven skills of the CWI USA sales team and create an Australasian focussed portfolio of premium regional fine wines. The USA teams have extensive customer relationships gained through years of experience working with Australian wines.”
Lion Nathan has reached an agreement with current distributor, Constellation Brands, for the Lion Nathan Australian and New Zealand wine portfolio to move to the Lion Nathan USA within the next month.
