Zwanenberg Food Group expands in Australia

Posted by Daniel Palmer on 6th June 2008

Dutch producer and exporter of high quality meat products, Zwanenberg Food Group, will expand its interests in Australia by acquiring the Plumrose brand from Simplot.

Until now, Zwanenberg has produced meat preserves (mainly ham products and frankfurters) for Simplot, which were sold under the Plumrose brand on the Australian market. However, they have now concluded that the Australia could provide sound growth for their company. “The Australian market has considerable growth potential,” Zwanenberg Shairman Aldo van der Laan claimed. “Taking marketing and sales activities in our own hands will enable us to improve our market position in Australia. It is our intention to extend the brand with other product categories in due course.” Zwanenberg produces meat products, including canned meat and specialties, in 13 fully-owned factories in The Netherlands, the United Kingdom and the United States.

In view of further development of the Plumrose brand, Zwanenberg Food Group has established an Australian subsidiary, Zwanenberg Australia Pty.