Perfection Fresh and FruitMaster merge grape businesses

Posted by AFN Staff Writers on 12th September 2016

Michael Simonetta. Director of FruitMaster Australia

Australian fresh produce companies, Perfection Fresh and Fruit Master, have merged their table grape businesses.

The business, ‘FruitMaster Australia’, is the country’s largest table grape growing business and marketer and maintains the exclusive rights to several grape varieties.

Director of FruitMaster Australia, Michael Simonetta, said the merger created significant benefits for all stakeholders.

“Our strategically aligned third party growers will continue to play an integral role in the future of the business and will enjoy the same level of service and unparalleled access to new genetic grape varieties,” Simonetta said.

“Another key benefit for them is that the merger will take our table grape business from being a minor player to an industry leader as part of the largest dedicated table grape business in the country,” he stated.

FruitMaster Australia says it expects to market two and a half million boxes of grapes by the end of 2016.

Perfection Fresh is one of Australia’s largest family-owned fresh produce businesses and has ntroduced a number of fruit and vegetable varieties to Australia including broccolini, Qukes baby snacking cucumbers and Berry Perfection raspberries and blueberries.

FruitMaster is an Australian exporter of table grapes. The business was established in 2011 as a partnership between Joe Lanteri and Brett Pickering.