POS systems creating exciting opportunities for retailers

Posted by Daniel Palmer on 2nd July 2008

NCR, a leading global technology solutions company, has today announced that prominent Australian retail food brand manager and franchisor, Retail Food Group Ltd, will deploy over 1,000 NCR RealPOS point-of-sale (POS) touch screen terminals.

The high-tech terminals, which integrate NCR’s POS terminals with Task Retail Technology’s Xchangexec software suite, allow for the creation of “bounce back” vouchers by individual stores, customised in-store promotions, product ordering by mobile phone text messaging and real-time internet-based reporting of individual store and overall company performance.

All four of RFG’s brands – Donut King, Michel’s Patisserie, Brumby’s Bakeries and BB’s cafe – will utilise the technology.

Retail Food Group Chief Executive Officer, Tony Alford, believes the state-of-the-art system will bolster the operational efficiency and marketing of its 1,050 stores and deliver real benefits to customers and franchisees. “The integrated loyalty program capability means RFG’s customers can enjoy and maximise value benefits from tailor-made promotions and coupons that are delivered directly to the customer at the point of sale,” he said.

“From a business perspective, dynamic marketing and customised product offerings increase up-sell and cross promotional opportunities at the point of sale, while innovations like text-message ordering encourage customer patronage from those customers who do not normally choose to wait and who demand speed of service,” Mr Alford added.

Point-of-sale promotions or coupons can be derived from a customer’s VIP loyalty-card profile or the make-up of the individual order. Additionally, it can prove to be a more generic incentive for a particular store, or the entire network of outlets. This versatility is intended to increase the opportunity for franchisees to up-sell and cross-promote a broader range of products to every customer.

Kym Houden, managing director for Task Retail Technology, is excited about the potential of the technology to assist retailers. “Together with NCR, we are delighted to implement this far-reaching solution for RFG, a company renowned for its franchising expertise and the success of its highly recognised and well respected retail food franchise systems,” he proclaimed. “Our scalable Xchangexec POS software suite will enable RFG and its franchisees to reap the benefits of this solution as the Donut King, BBs Café, Brumby’s and Michel’s Patisserie systems continue to grow.”

Ross Checkley, Managing Director of NCR in South Pacific, added that the integrated nature of the new system would provide great benefits for retailers. “RFG’s mandate to roll out amongst its outlets a POS solution based on NCR hardware further cements NCR’s position as a global leader in retail POS solutions,” he said. “Our partnership with Task Retail Technology delivers a complete, integrated hardware, software and services solution that can meet the needs of Australasia’s best-known retailing brands.”

The changing face of POS systems is altering the traditional consumer-business relationship and leading to the creation of more efficient and effective solutions. The innovation of text message ordering and payment, for example, allows for time-poor consumers to negate queues while providing the benefits of increased consumer satisfaction to the retailer.