Kellogg takes blueberry muffins from mixing bowl to cereal bowl
Kellogg’s, the world’s leading cereal producer, has announced the launch of a new cereal which is designed to replicate the taste of a blueberry muffin.
The blueberry muffin has long been a palate pleasing breakfast food and Kellogg’s is aiming to capitalise on their popularity by introducing a more convenient way to eat them.
Kellogg’s believe that, due to the time consuming nature of either making muffins or purchasing freshly-baked muffins, there is an opportunity to provide an option which tastes similar but reduces time cost.”With new Kellogg’s Frosted Mini-Wheats Blueberry Muffin cereal, the whole family can indulge in the classic blueberry muffin taste simply with milk and a spoon,” the company claims.
The cereal is clearly aimed toward time-poor mothers and attempts to tap into the health-conscious consumer with the use of whole-grain wheat in the product.
“New Frosted Mini-Wheats Blueberry Muffin cereal is perfect for families that want a wholesome, convenient breakfast while enjoying a great blueberry muffin taste,” said Matt Lindsay, senior brand manager of Frosted Mini-Wheats.
IF passed into law, Australia's Modern Slavery Bill will require companies with an annual turnover o...
Today marks the official launch of Australia’s newest plant-based meat startup, v2food, an innovati...
THE 10th annual Products of the Year have been announced, with 10 of the 50 products named offering ...
Vegan cheese is now a permanent menu item on Domino’s menu across its entire Australian network.
Scientifically known as Citrus Australasia, finger limes have been used by Indigenous Australians fo...
Domino’s Australia has added oven-baked sandwiches to its menu.
Be Natural is now selling new cereals, granolas and snack bars in Australian supermarkets.
Singaporean quick service chicken restaurant, 4Fingers, will be setting up shop in Australia.