Choice announces new Chief Executive to “strengthen advocacy and campaigning focus”

Posted by Daniel Palmer on 2nd December 2008

Australia’s largest consumer organisation, Choice, has announced that Nick Stace, the former deputy CEO of UK consumer group Which?, will take over the reins at the consumer group’s Sydney HQ from Monday 9 February 2009.

Mr Stace will step down as the British Prime Minister’s Director of Strategic Communications to take up the role. He has extensive experience of representing consumers and their interests in Europe and around the world.

“I’m very excited about joining CHOICE – it’s a great organisation that has a special place in the homes and hearts of many people in Australia. During tough economic times, CHOICE matters to consumers more than ever before – we fight to make consumers more powerful,” he said. “The myriad of choices people face when purchasing goods and services opens up opportunity for some, but an opportunity to be hoodwinked for others. CHOICE is unrelenting in its pursuit of truth and fairness for all consumers and I look forward to helping take CHOICE into every home and every community in the country.”

Mr Stace arrives at what is considered a pivotal time for CHOICE as it extends its reach with an energy comparison website, and continues negotiations to take over the running of the oft-criticised grocery price website GROCERYChoice.

The consumer advocate begins celebrations to mark its 50th year in 2009 with plans to expand its campaigning and reach.

“Nick has a strong NGO and advocacy background but he also has the business development skills that CHOICE needs to deliver innovative and relevant new services to help improve the lives of Australian consumers,” said the chair of the CHOICE council, Jenni Mack. “Nick has a wealth of experience in delivering consumer information, comparison and switching services to consumers. It is a testament to the strength of CHOICE that someone of his calibre has accepted the position.”

Mr Stace will replace Peter Kell who is now Deputy Commissioner of the ACCC. Bill Davidson, the interim CEO, will now return to his previous role on the council.