Boost takes brand to China
Boost Juice Bars, one of Australia’s most successful franchises, is the latest Australian company to take its brand to China with Shanghai to be the entry point.
Boost, which opened its first store in Adelaide in 2000, already has 190 stores operating in Australia and has now set up in 16 countries. The company yesterday announced it had signed a franchising deal worth over $1 million to set up 100 stores in China over the next 10 years. The decision comes after studying the differences between Australian and Chinese consumers, which has led to a sweeter menu with traditional Chinese fruits such as lychees to be used.
The master franchisee is Dash Brands, an American company, which also announced this week that they would be taking the Gloria Jean’s brand to China this year.
Boost has altered their brand name to a Chinese name, which means “A hundred happy colours and flavours in a cup”, due to a lack of a suitable translation of ‘Boost’ into Chinese; but, name aside, the branding will be largely unchanged.
Two Australian women on a mission to reduce food waste have launched a new vodka made using carrots.
KFC has a new Colonel Sanders with a famous sit-com actor playing the role for the fried chicken cha...
Despite a recent Roy Morgan survey report showing that supermarkets have been grabbing market-share ...
Australian Organic Ltd has announced a restructure that will see it become a stand-alone, member own...
A new research study from Cornell University in the US has discovered that some population groups ar...
ACCORDING to marketing minds Senator Pauline Hanson is a fun part of what Australia is all about – j...
A NEW global study has found consumers are shifting towards purchasing products containing ‘natural’...
AT A GLANCE - Australia’s biggest company by revenues Wesfarmers Ltd posted a 58.3 per cent drop in ...