Coles customers arrived in droves to support Friday’s fundraising event, when all of the day’s profits were destined to help those affected by Victoria’s devastating bushfires.

Coles, BiLo and Coles Online stores nationally donated all profits made on Friday, with a total of $4,870,889 raised for the Victorian Bushfire Appeal Fund. When added to its existing $260,000 of food and grocery relief, Coles’ total donation – with the help of their customers – to the bushfire victims now exceeds $5 million.

Coles Managing Director Ian McLeod was thrilled with the response, and applauded shoppers for their generosity and support. “(Friday) was an extraordinary day in our stores, it was wonderful to see customers get behind the day. Their generosity means we’re able to make a fantastic contribution to the Bushfire Appeal Fund,” Mr McLeod said.

Mr McLeod also paid tribute to all Coles and BiLo team members across the country. “As I visited stores yesterday, it was inspiring to see store teams rally together to make the day a success,” he said.

Richard Goyder, Managing Director of conglomerate Wesfarmers – which owns Coles, also thanked those involved in the fundraising day. “I want to thank both Coles employees and customers for making Friday such a great success in helping those Victorians affected by last weekend’s terrible tragedy,” Mr Goyder said.

Coles customers have also helped via direct donations to the Bushfire Appeal through checkout registers, with total donations now standing at over $3.4 million.

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