Domino’s profits out of continued demand for fast-food

Posted by Isobel Drake on 18th February 2009

Australian pizza maker Domino’s Pizza Enterprises today announced a strong half year, with sales growth of 14.5% above the corresponding period last year and profit rising 2.8% to $6.3 million.

Australia’s only publicly-listed pizza chain, which announced the launch of a new menu this week, now has 756 stores in operation in Australia, New Zealand and Europe.

“We have recorded solid performance for the first half of the 2009 and, as a result, Domino’s Pizza is on track to meet market guidance of an increase of 10%-15% in NPAT on full-year 2008,” Domino’s CEO and MD, Don Meij, said. “Europe has reported strong results including EBITDA up 35.7% on the same period last year.”

Looking forward, Don Meij said Domino’s was experiencing strong momentum in sales as consumers continue to demand fast food. “Despite the economic downturn, customers are still appearing to be supportive of the fast food category,” he advised. “With the new menu launched in Australia on Monday, including three fresh premium pastas, three additional pizzas and a dessert, we believe we can continue to offer customers greater choices and value for money.”

Online ordering continued to be a significant part of their marketing approach, recording more than 19% of sales placed online in Australia and 24% in The Netherlands. “Online ordering continues to impress us, that’s why we’ve launched new websites in Australia and New Zealand. We will also see an increase in online sales across all countries going forward following the launch of France’s e-store,” Mr Meij said.