Confectioner Cadbury reported improved trading throughout April and May, which they believe will allow them to reach their sales targets for the current year.

“Growth in Chocolate remained robust, reflecting a good seasonal performance and the benefit of new product innovations,” the UK-based firm advised. “Gum and Candy both grew, helped by improved performances in a number of developed markets.”

The Pacific business benefited from good seasonal chocolate sales and an improved candy performance in Japan. In Australia, they have carried out a product relaunch, which has seen a major change to the way their chocolate is packaged as well as a change of block shape that ensures it can be broken without crumbs.

“Our early progress has continued into the second quarter with our businesses focused on delivering market share gains and efficiency improvements,” Todd Stitzer, Chief Executive of Cadbury, advised. ” As a result, we reconfirm our full year guidance for revenue growth around the lower end of our 4-6% goal range and to make good progress toward our goal of mid-teens margins by 2011.”

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