Increase in consumers purchasing frozen foods in USA
A study has found 26 per cent of US grocery shoppers are purchasing items from the frozen foods aisle more frequently than they were in 2016.
The increase is led by Millennials and families with kids says the publisher of the study, sales and marketing agency, Acosta.
Senior Vice President at Acosta, Colin Stewart, said competition in frozen foods is heating up as Millennials turn to frozen foods as a healthy yet hassle free way to eat.
“Frozen food is certainly its own umbrella category, but its versatility allows it to span multiple mealtime occasions, which is why there has been a lot of room for growth and innovation across items and brands,” Stewart said.
Acosta’s study found 89 per cent of studied US Millennials viewed frozen food as a quick dinner. Nearly 55 per cent of the studied Millennials say they will only buy a specific frozen food because they believe it to be healthier.
Nearly one in three have purchased frozen food online.
How to make frozen food appealing
Stewart said when it comes to frozen food, the majority of consumers are looking for quick and easy options that provide variety and health benefits.
“However, frozen foods are one of the few categories that are still more frequently purchased in store than online, so these items just might be the key to drawing shoppers from the perimeter into center store, as shoppers can check many items off their grocery lists at once,” Stewart said about US shoppers.
“Retailers should ensure the frozen section is easily navigable, and should keep end-cap freezers stocked with a variety of teaser items as to what else is available down the aisles.”
- More customers drawn to frozen food aisle
- Heinz to increase focus on frozen foods
- Millennials less likely to drink than their elders, Nielsen
- Donut King releases nostalgic donut range for millennials
The nutritional values of thousands of foods sold in the US is now easily accessible through an onli...
ForPurposeCo, the innovation arm of food rescue charity OzHarvest, has launched Juice For Good an Au...
With Easter just gone, Roy Morgan Research has released data showing Australians are eating more cho...
Netherlands based company Vivera has created an entirely plant-based steak. Europe’s largest superma...
For the first time ever Australia’s two largest supermarkets have more than 50 per cent of Australia...
Nestles Nescafe business has unveiled a new Nescafe Gold range.
The A2 Milk Company this week announced it has already brought in AUD $148 million of revenue for t...
Scientifically known as Citrus Australasia, finger limes have been used by Indigenous Australians fo...