Victorian Government launches “buy local” campaign

Posted by Isobel Drake on 26th June 2009

The Victorian Government is urging Victorians to buy local produce in a new campaign launched this week.

Regional and Rural Development Minister Jacinta Allan said the campaign would be supported by a $400,000 Government sponsorship and will highlight the high quality produce that can be found in Victoria.

“The Brumby Labor Government is taking action to secure jobs across Victoria and to continue to protect and grow our tourism industry,” Ms Allan suggested. “Victoria’s food and beverage industry is one of the best in the world and we are spoilt for choice when it comes to eating and drinking local produce.”

“Our food and wine industry is a massive contributor to the Victorian and Australian economy, employing thousands and with an annual turnover of almost $25.4 billion, and exports worth almost $5.6 billion in 2007-08,” she added. “Put Victoria on Your Table will be run in line with the Brumby Labor Government’s Promoting to the Domestic Consumer program that aims to increase awareness and better educate consumers about the high quality food and wine produced in regional Victoria.”

The promotion, led by Victoria’s peak food and wine organisations, has strong support from trade and industry and will be celebrated right across the state, Ms Allan advised.

The campaign will centre on a range of events to be held between July 26 and August 9 and is indicative of the push towards local around the world. In Australia, it has been seen with campaigns by the South Australian and West Australian Governments, with WA even introducing the ‘Buy West, Eat Best’ logo to encourage consumers to purchase groceries produced in WA.