BWS launch first marketing campaign in 8 years

Posted by Nicholas Nakos on 23rd October 2017

The Woolworths-owned alcohol chain BWS has launched its first marketing campaign in eight years called ‘Here’s to You’.

The campaign is designed to capture the hearts of Australians, focusing on everyday connections made while sharing a drink with loved ones.

‘Here’s to You’ is aimed at further cementing the BWS brand desire to centre itself as a local and convenient place to buy drinks across the country.

It also highlights the various personalities behind BWS’ customers and how they connect on a daily basis.

Campaign taps into entire BWS network

The campaign features the 7,500 Australia wide BWS store team members in its 1,300+ store network.

“We (BWS) are determined to make buying drinks a special experience,” BWS Director Guy Brent said.

“This is achieved through inspiring choice through our different store formats, and putting customers first through authentic and personal service,” he said.

TV, digital mobile, social and print campaigns will be run to support the launch.

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