Updated 2:55pm

Woolworths has no plans to expand the Thomas Dux brand to Adelaide just yet, despite newspaper reports indicating a national rollout was not too far away.

The upmarket grocery subsidiary of Australia’s largest supermarket chain was launched in Sydney last year. It expanded beyond Australia’s most populous city for the first time via the purchase of Macro Wholefoods earlier this year – which will see their Sydney network of three doubled and the introduction of five Melbourne stores.

And The Advertiser, citing a brand spokeswoman, reported that Adelaide was “probably” the next entry point – suggesting a search was underway to see if there are any suitable sites. The paper reported the spokeswoman saying a national rollout could see as many as 300 stores launched.

However, Woolworths spokesman Luke Schepen informed Australian Food News this afternoon that there were “no immediate plans” for entering the Adelaide market with the Thomas Dux brand, although they would certainly “never say never”.

The company has been “happy” with sales at their existing Sydney stores and has received “fantastic feedback” from customers, Mr Schepen added, but growth plans are yet to be finalised with the focus still firmly on current stores and the Macro sites.

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