Healthy eating habits hurt by recession?

Posted by Isobel Drake on 25th August 2009

Research from America has discovered that the recession is adversely affecting consumers’ healthy eating behaviour.

Results from Technomic’s recent consumer survey show that, while over half of consumers are more concerned about their eating habits today compared to a year ago, 70 per cent report that healthier foods are increasingly difficult to afford, 53 per cent claim they often purchase less healthy foods because they cost less, and 44 per cent say their budgets prevent them from eating healthier foods.

The survey also revealed that consumers generally regard popular lower-priced restaurant options to be less healthy.

“Healthy eating is still important to consumers, but evidence strongly suggests that it is a lower priority these days,” Bob Goldin, Executive Vice President of Technomic, said. “Consumers are economising in their food expenditures and believe that one way to do so is to spend less on healthy foods. It’s an unfortunate development.”