7-Eleven introduces new food focussed retail concept to Australia

Posted by Daniel Palmer on 3rd September 2009

Convenience store operator 7-Eleven has launched two food concept stores in Melbourne and Sydney as part of plans to roll out the new food focussed outlet across all 7-Eleven stores in the country, according to franchise.net.au.The new pilot stores will utilise their latest insights into market trends to provide a range of 45 freshly prepared food products, including a hot breakfast menu and toasted sandwiches cooked to order. They will also offer a café-esque range of hot lunch alternatives and will combine with Lavazza to offer barista-made coffee within the two stores.

“As people are becoming increasingly busy, working longer and more irregular hours, we’ve seen an increase in customers opting for on-the-go food and drink. Each of the two concept stores has been developed to meet this need,” CEO of 7-Eleven Stores Australia, Warren Wilmot, said, according to the online version of Franchising Magazine. “By launching in high foot-traffic CBD locations, there’ll be plenty of passing customers to road test the offering.”

The Melbourne store opened last month, with the Sydney store slated to launch in October.