More customers drawn to frozen food aisle
The global recession has driven more to the frozen sector, according to a new report from Britain, which discovered that one in ten are buying frozen food more often.
Research carried out for the Food and Drink Federation’s (FDF) Frozen Food Group by Insight Track Ltd showed that 81% of respondents who buy branded frozen food do so as it has a good taste and flavour and 78% buy it as it is good quality. Also, 81% of consumers either agreed or strongly agreed that frozen foods are versatile and convenient.
The research revealed that 9 per cent of respondents are purchasing more frozen food than they were six months ago and 10 per cent are eating more food from the freezer as consumers look to stretch their food dollar further.
“The frozen food market is changing in line with consumer needs and tastes whilst retaining its fundamental store cupboard benefits of convenience, choice and availability,” Norman Soutar, Chairman of the Frozen Food Group, and Managing Director of William Jackson Food Group, said. “This research reinforces what frozen food manufacturers have suspected for some time: consumers are shopping smarter.”
American grocer Whole Foods has revealed its annual list of food and beverage trends for 2018.
The annual Asia Pacific Food Safety Conference (formerly the Australian HACCP Conference) will retu...
More and more Chinese consumers are feeling time scarce and view cooking as a chore, turning to conv...
Messages around nutrition can be overwhelming, so overwhelming in fact that many consumers are left ...
The nutritional values of thousands of foods sold in the US is now easily accessible through an onli...
Offering year-long weight loss classes could be the key to keeping thousands of people out of hospit...
There could soon be much more quinoa thanks to an Australian-led scientific breakthrough.
Demand for Australian fruit, especially mandarins, continues to increase in Thailand, on the back of...