Woolworths sees loyalty card boosting supermarket sales

Posted by Daniel Palmer on 10th September 2009

Woolworths’ Everyday Rewards scheme has helped boost sales at Australia’s largest supermarket chain, according to its Chief Executive.

Michael Luscombe, speaking at a corporate breakfast earlier this week, said that ever since the tie-up with Qantas began – which sees their customers receive frequent flyer points – the spend per customer at their supermarkets has risen.

“We got a lift in our basket size almost overnight,” he said, according to The Australian.

The extent of the lift in basket size had been “material”, although Mr Luscombe did not elaborate.

Over one million cardholders have already linked their card to the Frequent Flyer program since it launched in June.