Coca-Cola Amatil and Telstra sign ten-year deal

Posted by Daniel Palmer on 25th September 2009

Australia’s largest beverage provider has joined with telecommunications group Telstra in announcing a 10-year whole of business telecommunications contract that they maintain will help CCA increase revenues, reduce costs and improve productivity.The relationship is Telstra’s largest exclusive contract in the enterprise and government sector and will see the firm provide a range of next generation telecommunications capabilities and fully managed services to CCA’s 130 offices in Australia.

Coca-Cola Amatil Managing Director, Terry Davis, said technology innovation is a key component of the agreement with several trials already underway aimed at delivering a more efficient supply chain, underscoring the company’s investment in vending machines and coolers.

“We want CCA to remain at the forefront of technologies that help our team deliver great customer service and improve employee productivity while at the same time address the challenges of sustainability, brought about by changing carbon trading regulations,” Mr Davis said. “As part of the contract Telstra and CCA have already commenced an initial trial involving 17 field technicians using laptops and vehicles equipped with Trimble vehicle tracking, which is seeing some impressive productivity improvements.”

“We’re looking forward to testing more innovations like this in the months and years ahead.”

The new contract extends a long-term relationship between the two companies and follows the completion of a former five year telecommunications contract.