Franklins’ sales get boost from refurbishments

Posted by Daniel Palmer on 22nd October 2009

Franklins Australia, the local unit of South African retailer Pick ‘n Pay, produced a 3.3% increase in turnover in Australian Dollars for the six-months to August 31. The company has managed to turn things around over the past year and a half, and earlier this year reported their first ever full-year profit since being acquired by Pick ‘n Pay in 2001.

“The key driver to this improvement is enhanced performances by refurbished stores, which includes an introduction of a comprehensive fresh offer and a wider range,” the company advised. “We have now completed 15 refurbishments, with a further 7 stores to be completed by the end of the financial year.”

In the half-year to the end of August, Franklins’ pre-tax profit rose to A$1.8m compared to $1.7m last year, while turnover reached $432.8m ($419.1m last year).

Managing Director Aubrey Zelinsky told The Age that much of the growth was down to their improved fresh offering.

“This supports our decision last year to introduce a comprehensive fresh offer in our large stores and a wider range of perishables in stores that have not carried fresh in the past,” he said.