Leading CPG manufacturers look for sales boost from next generation software

Posted by Editorial on 16th November 2009

The drive for efficiency gains has stepped up another gear in the food industry as companies look for that edge over their competitors. And new software is presenting firms with the prospect of achieving that aim.

Highlighting the profitability gains that could yet be reaped by the industry, a recent report from the UK identified the potential for billion dollar savings for the sector by improving data practices within the supply chain. And Stefan Joneck, Founder and CEO of customer management and mobility solutions provider CAS, agrees that the potential for new software solutions is immense.


His company is looking to enhance sales process efficiencies with ERP (Enterprise Resource Planning) solutions and is working with the likes of Nestlé, The Coca-Cola Company and Campbell with their new CAS 8 software.

“Typically, ERP solutions are back-office focused. Regrettably, those legacy systems lack a Mobility solution, and their Customer Management offerings are incomplete,” he said.

CAS 8 is an integrated group of customer management and mobility software and is designed to enable CPG companies looking for industry-specific customer management and mobility capabilities to extend existing ERP solutions.

“Since CAS 8 was designed to collaborate with leading ERP platforms, such as SAP, it easily integrates with and complements the SAP solution stack,” Mr Joneck added.

Stan Pingelski, Director, Information Technology Sales Systems at manufacturer Campbell Soup Company – which is working with CAS – said his firm was looking to leverage their existing ERP investments to enhance the effectiveness of their trade spend.

“We were looking for systems and solutions that would help us to monitor, manage and optimize our trade spending…and that would interface with our backend systems,” he advised. “Ultimately, we have been able to get visibility of all customer events in one solution.”

Fabio Vacirca, senior executive, Accenture Consumer Goods & Services believes that the importance of such technology has grown as consumers become more demanding in the marketplace.

“Today’s fast changing consumer demands and the current economic climate make it even more important for consumer products companies to integrate their sales and marketing information and processes to provide factual, up-to-date information, and achieve greater speed, precision and predictability in the trade promotions process right at the point of sale,” he concluded.