Nestlé to phase out the Polly Waffle

Posted by Isobel Drake on 24th November 2009

Unique Australian chocolate bar, the Polly Waffle, is to be axed by maker Nestlé.

Nestlé confirmed yesterday that production of the marshmallow-filled bar would cease after this year’s recipe reformulation failed to ignite sales.

“It’s costing more to produce than what we get back in sales,” Nestlé’s Fran Hernon said, according to the Herald Sun.

“Everybody says they love the Polly Waffle but the truth is no one buys it today. The time for it has been and gone.”

New products introduced by the food manufacturing giant have eroded sales of the Polly Waffle, Ms Hernon added.