Aldi maintains top spot in satisfaction rankings among consumers

Posted by AFN Staff Writers on 15th December 2009

German discount supermarket chain Aldi has once again topped Australian consumer satisfaction rankings for supermarkets during the month of October 2009 according to an independent survey released today.

A recent Roy Morgan Supermarket Satisfaction Report shows that supermarket chain, Aldi, gained a 2.2% point increase from last month, equating to a satisfaction of 9 out of 10 customers for a total rating of 91.0% satisfaction.

IGA was down 1% point to 86.4% from September, while Woolworths (86.0%) and Coles (85.5%) saw positive gain in consumer satisfaction for the six-month averages to October 2009.

Norman Morris, Industry Communications Director, of Roy Morgan Research, said “This boost in the customer satisfaction levels at Aldi puts them back in a strong position above the rest of the main supermarket players. Recent television advertising and increased general merchandise offering at Aldi may hold the key to their recent customer satisfaction success, but it is quite evident that Aldi are still doing something that the other supermarkets are not.”