Global agribusiness firm Viterra has announced the appointment of Rob Gordon to the role of President South-East Asia and Senior Vice-President.

“Mr Gordon will work with the management team to successfully integrate and enhance the company’s Australian and New Zealand operations to achieve higher performance and optimal operating efficiencies, with a focus on superior service to growers and customers,” the company advised in a statement.

Viterra added that the former boss of Dairy Farmers and Goodman Fielder would also work with the global management team toward boosting the ASX-listed company’s presence in Australia, New Zealand and South East Asia.

“We are very pleased to welcome Rob to Viterra’s leadership team,” Fran Malecha, Chief Operating Officer at Viterra, remarked. “He has over 25 years of progressively senior strategic and operational management experience and in that time has demonstrated a wealth of innovation in the food industry.

“We are confident he will provide leadership in working with our senior management team to drive strong operating performance and profitable growth in the region.”

Mr Gordon’s appointment is effective immediately.

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