Sara Lee introduces new bread with DHA Omega-3

Posted by Josette Dunn on 17th February 2010

Sara Lee North American Fresh Bakery this week announced the expansion of its successful Soft & Smooth bread line with the introduction of its new Sara Lee® Soft & Smooth Plus breads Made with DHA Omega-3.


Based on a growing body of scientific evidence, docosahexaenoic acid (DHA) Omega -3 helps to support healthy brain development.  Sara Lee Soft & Smooth Plus breads are a simple means to ensure children continue to receive the benefits of DHA Omega-3 in their diets.

“While moms recognize that DHA Omega-3 is important to their child’s diet, it can be difficult to incorporate, especially with picky eaters who turn their nose at one of the most common sources – fish,” said Dr. Alanna Levine, Fellow of the American Academy of Pediatrics and parenting-expert.

“If parents can add small portions of DHA into their child’s diet from a variety of sources – especially in something as palatable as a mild, soft-textured bread – it’s easy for their child to get the daily nutrition they need.”

Available in 100% Whole Wheat and Made with Whole Grain White, Sara Lee Soft & Smooth Plus Made with DHA Omega-3 breads are the first nationally distributed breads of its kind in the United States.

Both varieties of Sara Lee Soft & Smooth Plus Made with DHA Omega-3 breads contain 12 mg of DHA Omega-3 per two-slice serving, which is at least 10 percent of the Institute of Medicine’s suggested daily amount for kids, depending on age, ranging from 1-13 years old.

Research show a role for DHA in the normal development and functioning of the brain, especially in supporting healthy brain development during those early years when it makes a difference.

Sara Lee Soft & Smooth Plus Made with DHA Omega-3 breads are available in grocery retailers across the US. For more information about Sara Lee Soft & Smooth bread, bun and bagel products visit

DHA Omega-3 is a long-chain Omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and heart health. Scientific reviews highlight the importance of DHA Omega-3 in proper brain and eye development and function, as well as its importance in cardiovascular health. Yet despite its importance, most consumers do not get enough DHA in their diets.

Fish is the most common source of DHA Omega-3 in Australian diets today.