Coles launches high-end beef range

Posted by Nicole Eckersley on 18th February 2010

Coles Supermarkets have announced a range of new gourmet beef products featuring Angus and Wagyu beef.

Coles Finest Wagyu beef sausages with shiraz and mushroomsAngus and Wagyu beef are both known for their marbling and tenderness, and are amongst the most prized beef products in the world.  According to the Australian Wagyu Association, an Angus cow can fetch up to $2000 wholesale, and a purebred Wagyu cow can fetch up to $4500.

Coles General Manager of Meat, Allister Watson said customers want quality that doesn’t cost the earth. “Coles scours the country to find the finest local products and we’re particularly proud to be able to offer our customers the Angus Burger. It will be available in all stores and represents the growing range of quality, affordable products available at Coles,” Mr Watson said.

Coles’ new Angus Burger uses verified Angus Beef and is priced at $6.50 for a pack of four. The Wagyu range, added to the premium price point own-brand Coles Finest product line, consists of the Coles Finest Wagyu Beef Burger, Coles Finest Wagyu Beef Burger with Mushrooms and the Coles Finest Wagyu Beef, Mushroom and Shiraz Sausage, starting at $7.00 per pack.