New General Manager of Franchised Food Co eyes new markets

Posted by Josette Dunn on 24th February 2010

Melbourne-based Franchised Food Company (FFCo)’s new general manager of new business, Jason Charles has big plans for the growth of the business.

Previously national operations manager for potato-based franchise Spudbar, and with extensive franchise experience with groups including Dominoes, Coffee Club and BB’s Cafe, Mr Charles will be responsible for the recruitment of franchisees and selection of store sites with the expanding franchise company, which owns the Cold Rock Ice Creamery, Mr Whippy and Pretzel World brands.

“Franchised Food Company is a new and exciting company which has real opportunities to grow and expand its brands,” Mr Charles said.

Mr Charles will work across all three FFCo brands but will focus on Cold Rock, which allows customers to add ‘mix in’s to their favourite ice cream.”Our aim is to open 15 stores this calendar year which I’m extremely confident we’ll achieve and we’ll probably aim for 15-20 a year over the next three to four years,” he said.

“The goal for growing the brand is through organic growth, through applicants approaching us because they like the look of what we do, and through strategic growth, which will involve a targeted advertising and marketing campaign.

“We are in the process of identifying key markets for growth such as Perth, Canberra and the Sydney metro area.

“I think there are massive opportunities for us to continue to get stores on the ground.”

FFCo managing director Stan Gordon welcomed Mr Charles to the team.

“Jason’s experience will be invaluable and I look forward to his contribution to making Cold Rock one of the strongest franchise brands in Australia,” he said.