Jenny Craig to help trim the fat in France

Posted by Josette Dunn on 10th March 2010

Nestlé announced on Monday the launch of its Jenny Craig weight management programme in France in response to rising levels of overweight and obesity.

Jenny Craig, the personalised programme for weight loss and long-term weight maintenance, combines ready-made meals with individual consultation.

With more than 5 million clients over the past ten years, Jenny Craig is a successful business model in the United States, Canada, Australia and New Zealand.

The programme is launched in France with 17 Jenny Craig centres and an at-home programme.  Customers have access to one-on-one consultation on nutrition, exercise and eating behaviour at Jenny Craig centres or over the phone, plus ready made meals from the centres or delivered to their home.

Martial Rolland, Head of Nestlé France, said: “We are pleased that Jenny Craig is being launched in France. This is a further sign of Nestlé France’s commitment to nutritional advancement through the renovation and innovation of nutritious, tasty, balanced products.”

Later this year Jenny Craig will be rolled-out nationally in the UK. Other European markets will be considered and evaluated.

Richard Laube, CEO Nestlé Nutrition, said: “Weight management is a core business for Nestlé Nutrition and Jenny Craig is fully in line with Nestlé’s overall vision as the world’s leading nutrition, health and wellness company. Jenny Craig is representative for Nestlé’s science-based approach to innovation and demonstrates the important role of personalised nutrition for the future.”

Jenny Craig was acquired by Nestlé Nutrition in 2006. It was founded by Jenny and Sidney Craig in Melbourne, Australia in 1983 and started operating in the United States in 1985. Headquartered in Carlsbad CA, USA, Jenny Craig operates more than 725 weight loss centres and employs more than 4,000 people worldwide.