Kraft to reduce salt in products by 10%

Posted by Nicole Eckersley on 18th March 2010

Kraft Foods announced its intention to reduce the salt content of its North American products by an average of 10% over the next two years.

“We are reducing sodium because it’s good for consumers, and, if done properly, it’s good for business,” said Rhonda Jordan, President, Health & Wellness, Kraft Foods. “A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions.”

Kraft has been reducing its salt content in a number of their products over the last two years, including 30% on two light salad dressings, and now plans to reduce salt by up to 20% in some product lines. Given the overall 10% reduction, this would mean lesser reductions in other areas.