Cloetta innovation to drive growth

Posted by Josette Dunn on 24th March 2010

Swedish confectioner Cloetta has insisted its focus on developing innovative new products will drive growth at the company and continue to attract new customers.The company yesterday (23 March) reported a 7% increase in sales for the first half of its fiscal year, excluding the impact of last year’s demerger with Fazer.

“We have focused very strongly on developing new products that will attract new customers – not just new customers to our products but consumers who might not otherwise purchase confectionery products,” a spokesperson for the group told just-food.

During the six month period, Cloetta introduced a variety of new confectionery products, including Tarragona line extensions and a new Fairtrade brand, Cloetta Good.

“These products will appeal both to existing and new customers. For example, the Cloetta Good brand appeals to a growing demand for ethical products,” the spokesperson said.

The line, launched at the beginning of last month, has got a “good reception”, the spokesperson added.

Cloetta Good includes four varieties – milk chocolate, mint crisp, hazelnut and cashew with cranberries – and is made from Fairtrade-certified chocolate.

Commenting on the group’s results, MD and CEO Curt Petri said that Cloetta has entered an “offensive period” with the introduction of a number of new products.

The company, one of 17 suppliers approved by the Royal Court of Sweden, is developing products for The Official Wedding Series to commemorate the wedding of Her Royal Highness Crown Princess Victoria and Daniel Westling.

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