Hefestus brings Shelf Life Booster to Australia

Posted by Nicole Eckersley on 15th April 2010

Israeli packaging company Hefestus will bring its patented Shelf Life Booster technology to Australia, having entered an agreement with Gold-Tech Australia to market its packaging-system solutions here.

“The launch of Hefestus SLB technology in the United States in 2009 was an outstanding success and was followed by impressive sales of our packaging solutions to leading food companies,” said Oded Shtemer, Hefestus President & CEO.

“Despite the economic downturn last year Hefestus global sales increased by 60 percent. We anticipate Australia will be a major market for Hefestus in 2010.”

SLB™ (Shelf Life Booster) technology is a form of modified atmosphere packaging (MAP), a process which preserves foods by lowering the oxygen level inside a package, thereby extending the product’s palatability and look, and reducing liquids in the bottom of the packaging.

Unlike most MAP technologies, the Hefestus SLB technology uses a vacuum-free process, replacing the removed oxygen with a mixture of carbon dioxide, which further inhibits bacterial growth by increasing acidity.

A wide variety of food products can safely be packaged, including salads, fish, dairy, meat, baked goods, specialty goods and fragile and ‘vacuum-banned’ products, in Hefestus’ compact SLB machines.

“Hefestus will begin marketing its advanced packaging solutions to Australian processors and packagers of meat and fresh-cut fruits and vegetables, as well as ready-to-eat fresh salads, in response to the market’s increasing demand for effective shelf-life solutions,” said Mr Shtemer.