Woolworths commences Country of Origin label rollout

Woolworths will this week begin displaying new country of origin labelling (CoOL) on a selection of its fresh produce.
By the end of November 2016, Woolworths says 25 of its private label products will display new CoOL packaging.
Woolworths and all other Australian supermarkets have until July 2018 until all of their food products must display the CoOL packaging which informs the consumer what percentage of the ingredients used come from Australia. CoOL packaging also intends to inform whether the food was packaged in Australia or overseas.
Head of Sustainability at Woolworths, Adrian Cullen, said 100 per cent of Woolworths’ fresh meat and 96 per cent of its fresh produce was sourced from Australia.
“We are working closely with our suppliers in Australia and overseas to ensure our products will carry the new Country of Origin labelling ahead of the deadline,” Cullen said.
The first Woolworths private label products to include CoOL labelling will be its 120g and 280g spinach and its 120g red leaf mix.
Related articles
- Country of Origin labelling changes come into effect but, with transition period
- Country of Origin Labelling changes back on the table
- Parliamentary committee pushes for CoOL seafood declaration
- Trade considerations “vital” to CoOL labelling proposal
Recently, Dutch supermarket chain Ekoplaza opened the world’s first plastic-free aisle in one of its...
CARBS get a pretty bad rap these days. But back in ancient times, Roman gladiators were carb-loading...
Meat and Livestock Australia’s latest lamb TV advert is receiving criticism for including a Hindu go...
SEE how the Internet of Things (IoT) is powering a major digital transformation in supply chain mana...
Beverage company Diageo is now selling pre-mixed PIMM’s cocktail on-tap in Australia.
Brumby’s Bakery has launched a new winter sourdough bread range.
An Israeli company has received US $8.1 million to commercialise a sugar reduction solution that cla...
This year’s Naturally Good Expo, held at the International Convention Centre in Sydney from June 2-...