Heinz brings baby food back into the fold

Posted by Nicole Eckersley on 15th July 2010

US food giant Heinz is to market and distribute its infant feeding ranges directly to the market, following the termination of an agreement with its sales and marketing agency Ceuta Healthcare.

Heinz said yesterday that it ended the agreement with the agency after a strategic review of its infant feeing operation.

The move, Heinz said, will create “significant benefits” for both new and existing customers, and comes into effect on the 1 August.

“Contacting our customers directly about our infant feeding portfolio provides an exciting opportunity to continue to grow the category,” said Derren Plows, national account controller for Heinz. “Our customers should be reassured about the additional benefits that the realignment will create for them.”

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