Fibre-containing food products have flooded the market as Americans struggle to meet their daily fibre recommendations, but the need for something tasty and nutritious doesn’t stop at fibre. Research shows that consumers also are seeking to add more antioxidants and other nutrients to their diets. That’s why Kellogg Company is introducing new Kellogg’s FiberPlus^TM Antioxidants Cereals, great-tasting sources of fibre and antioxidant vitamins C and E.

Kellogg’s FiberPlus^TM brand last year introduced Kellogg’s FiberPlus^TM Antioxidants Bars. In an independent taste test, consumers said that both Kellogg’s FiberPlus^TM Chocolate Chip and Dark Chocolate Almond bars tasted better than General Mills’ Fiber One® Oats & Chocolate Chewy bars. Now, Kellogg Company is bringing the taste and nutrition of Kellogg’s FiberPlus^TM to the cereal bowl. Consumer approval of Kellogg’s FiberPlus^TM Antioxidant bars created the opportunity for the Kellogg’s FiberPlus^TM brand — Kellogg’s FiberPlus^TM Antioxidants Cereals.

Kellogg’s FiberPlus^TM Antioxidants Cereals are available in Berry Yogurt Crunch and Cinnamon Oat Crunch, and are available in the cereal aisles of grocery stores nationwide in the US.

“Kellogg’s FiberPlus^TM is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg Company.

“Kellogg’s FiberPlus^TM Antioxidants Cereals deliciously delivers fibre and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.”

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