McDonald’s global comparable sales rise 7% in July

Posted by Nicole Eckersley on 10th August 2010

McDonalds Corporation have released figures showing a worldwide rise in comparable sales of 7% in July over last year’s figures, including an increase of 10.1% in the Asia/Pacific region.

US business momentum continued with July comparable sales increasing 5.7%. Top contributors to July’s results were beverages, including the recently launched McCafe Real Fruit Smoothies and Frappes along with value-based drinks. Core products and McDonald’s all-day, everyday value menus were also key drivers for the month.

In Europe, July comparable sales increased 5.3%, led by France, the U.K. and Germany. McDonalds said that Europe’s unique premium menu offerings, compelling value and the ongoing modernization of Europe’s restaurants are enhancing the McDonald’s experience and contributing to the sales growth.

July comparable sales increased 10.1% in Asia/Pacific, Middle East and Africa (APMEA) due to strong sales growth in Japan, Australia, China and most other countries. Innovative value offerings, menu variety and breakfast continued to deliver results.

This year’s July figures included one extra Saturday and one less Wednesday than last year’s July figures.

Systemwide sales increased 6.8%, or 8.3% in constant currencies for the month.

“Our customers are at the heart of everything we do, and our strong July sales performance reflects our commitment to them,” said McDonald’s Chief Executive Officer Jim Skinner. “We’re listening to our customers and offering the right combination of high-quality food and beverage choices, convenient locations with extended hours, and outstanding value across the entire menu.”

McDonald’s tentatively plans to release August 2010 sales on September 9, 2010.