New online home for Aussie beer lovers

Posted by Josette Dunn on 8th October 2010

More breweries making bigger and better beer. New beer bars with a dozen or more taps. Specialist bottle shops stocking hundreds of beers. Aussie beer lovers spoilt for choice like never before.

Wherever you look, it’s clear Australia is undergoing a beer revolution. Driven by the growing number of microbreweries and beer-orientated venues pouring their brews for an increasingly appreciated audience, the beer landscape is unrecognisable to that of just a few years ago. Yet it’s been far from easy to find out where these breweries are, what they’re making and who’s selling it.

Not anymore, with the launch of The Crafty Pint, a website dedicated to the Australian craft beer scene. It is home to detailed listings of microbreweries, their beers, beer bars and specialty bottle shops, all presented with photos and interactive maps.

The Crafty Pint is also an up-to-date source of the latest goings-on in the craft beer world – first with the latest new beers, events and openings. It features a calendar of beery events, a detailed record of limited release specials complete with tasting notes and where to find them, plus regular features about all things beer that often take the reader backstage to meet the personalities behind the beer.

“The world of Australian craft beer has evolved to become very exciting. With ever more breweries and beers in the beerlines, people are keen to know more about them and where to find them. Having a resource like The Crafty Pint is fantastic,” says Karen Golding, co-founder of Red Hill Brewery on the Mornington Peninsula and president of the Victorian Association of Microbreweries. “It’s a great way to bring together beer lovers and the people who make and sell the beer they love in one place.”

Created by journalist James Smith, who writes about beer for Epicure in Melbourne’s Age newspaper, and designed and built by Golden Grouse and Inventive Labs, the teams behind websites for the Meredith and Golden Plains Music Festivals, the Next Wave Arts Festival and Readings, The Crafty Pint is as easy on the eye as it is to navigate. It also features writing designed to be as welcoming to beer enthusiasts as to newcomers to the craft beer scene.

“The Crafty Pint is a brilliant new resource for both beer merchants and beer lovers alike. It’s just what was needed for Australia’s burgeoning craft beer scene,” says Steve Jeffares, co-owner of the Local Taphouse beer bars in Melbourne and Sydney.

Initially focused on Victoria, with around 40 breweries, bars and bottleshops already featured, interstate venues will be added in the coming weeks as the site grows into a one stop shop for anyone interested in good beer in Australia.

James Smith, who spent 18 months developing The Crafty Pint before launch, says: “Beer culture in Australia is changing fast with new breweries, bars and bottleshops opening every month. Every brewery you visit offers a different experience, with many found in beautiful locations, while bars and bottleshops are becoming increasingly daring with the range of beers they offer.

“It’s a really exciting time as drinkers are realising there’s much more to beer than the straightforward lagers that have dominated for so long. We hope The Crafty Pint makes it easier for people to discover these new beers and the people that are making them because once you’ve had your beer epiphany, there’s no turning back.”