New Senseo coffee partnership

Posted by Josette Dunn on 17th December 2010

With the cold temperatures of winter lingering in the Northern Hemisphere, Sara Lee North American Retail announced yesterday a new  partnership for the SENSEO coffee brand with Hamilton Beach Brands, Inc., one of the country’s leading distributors of small household appliances.

Just in time to warm consumers up for the holiday season, the partnership introduces two new single-serve machines to the small appliance marketplace, providing consumers with top-quality coffee at an attractive price point – $19.99 and $29.99.

With the single-serve coffee business steadily rising, an increasing number of consumers are turning towards the convenience of single-serve machines to create a personalized coffee experience at home, avoiding costly trips to specialty coffee shops.

SENSEO brand, a global leader in the single-serve coffee segment, uses pre-measured pods to consistently deliver an
exceptional cup of coffee at the touch of a button, without the mess and hassle of handling coffee grounds or having to clean up a coffee pot afterwards.

“Through this new collaboration with Hamilton Beach and the introduction of two extremely affordable coffee machines that are compatible with our SENSEO coffee pods, we are excited to make the single-serve coffee experience accessible to many more coffee drinkers,” said Martin Lind, president Household and Beverage, Sara Lee North American Retail.

“By combining the appliance expertise of Hamilton Beach with the convenience and smooth blends of SENSEO coffee, we can ensure that our consumers will consistently enjoy an outstanding cup of coffee without needing to pay for an expensive appliance.

“We are pleased to have this partnership with the SENSEO brand and believe that our collaboration will allow consumers to experience single-serve coffee without paying the high prices currently available on the market,” said Scott Tidey, senior vice president, Hamilton Beach Brands, Inc. “We believe this partnership offers consumers a significant cost savings over the other single-serve options, giving them the quality of SENSEO coffee pods and the innovation of Hamilton Beach single-serve coffee makers.”