CUB extends Carlsberg partnership

Posted by Nicole Eckersley on 23rd December 2010

Carlton & United Breweries and Carlsberg Group, Brewer of Denmark’s world famous lager, have extended a long-term exclusive license to sell and market Carlsberg brands in Australia.

“Since 2007, we have proudly marketed and distributed Carlsberg brands in the Australian market and we are delighted to extend the relationship”, said Carlton & United Breweries Managing Director John Pollaers. “We are very pleased with Carlsberg’s performance and look forward to continued growth for the brand”.

“This is an early extension of our current contract and recognises the strong performance for the Carlsberg brand which has enjoyed year on year volume growth of 28%,” Pollaers said.

The new deal is a multi-year agreement and covers the Carlsberg and Carlsberg Elephant brands in Australia.