Dairy giant Yili to launch Disney-themed products
The Inner Mongolia Yili Industrial Group, one of China’s largest dairy product manufacturers, has announced a five-year partnership with Walt Disney.Yili will be Disney’s exclusive dairy partner in mainland China from 2011 to 2015, developing a series of new products, including yoghurt, milk and ice cream, which will be aimed at young Chinese children.
“The partnership will significantly enhance the vitality of Yili brand,” said a Beijing-based Yili spokesperson.
The first batch of products, called Disney-Yili QQ Star yoghurt, will hit the market in March, she said.
Other details, including retail initiatives and marketing, are still under discussion. Prior to the Yili deal, Disney has also worked with other Chinese food companies, such as the Foshan-based Foshan Daxin Jinpeng Food Co. and Guilin-based Guilin Chanjuan Food Co.
just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/
Food and beverage producers will soon be required under American law to declare if any genetically m...
American grocer Whole Foods has revealed its annual list of food and beverage trends for 2018.
Not too long ago fast food restaurants were trying to win over customers with larger serving sizes a...
The Bank of England has received some unexpected complaints about the new bank note for Five-pound s...
In partnership with Maltesers®, Krispy Kreme New Zealand releases a new limited-edition doughnut de...
Deputy Prime Minister Barnaby Joyce has announced a $50 million Export and Regional Wine Support Pac...
Unilever has sold its Spreads business to international investment firm KKR.
New research from IBISWorld has found Australia’s fishing and seafood processing industries are beco...