Grant gives Pinot Noir winemakers reason to celebrate

Posted by Josette Dunn on 31st January 2011

A two day conference which has helped establish the Mornington Peninsula as a premium producer of Pinot Noir has received a $20,000 Victorian Government grant to ensure Victorian winemakers can continue to increase the profile of their product.Deputy Premier and Minister for Regional and Rural Development Peter Ryan said the Mornington Peninsula International Pinot Noir Celebration, which starts today in Red Hill, provided a forum for Victorian and Australian Pinot Noir producers to exchange information and develop their skills.

“The aim of the conference is to help increase the knowledge of participants to ensure they are better-equipped to compete in the international market,” Mr Ryan said.

“The conference, which is both educational and promotional in nature, helps participants develop a better understanding of worldwide trends and opportunities in the production of Pinot Noir.

“This is a fantastic opportunity for Victorian producers of Pinot Noir to benchmark their wines against those from across Australia and right around the world.”

Mr Ryan said Pinot Noir was an increasingly popular variety of wine, with the wholesale value of Mornington Peninsula’s Pinot Noir having doubled from $35 million in 2000 to $70 million in 2008.

“Hosting this conference in the past has not only helped establish the Mornington Peninsula as a leading region for this wine variety, but has also increased the profile of Victorian-produced Pinot Noir.”

Mr Ryan said Mornington Peninsula vignerons who organised the conference had brought an international flavour to the event, sponsoring the attendance of three Pinot Noir producers from Burgundy and one each from Oregon and California.

“The conference will also feature keynote speaker Allen Meadows, who founded a website and quarterly review devoted exclusively to the coverage of Pinot Noir,” Mr Ryan said.