Nestlé Professional wins two innovation awards

Posted by Josette Dunn on 11th February 2011

Nestlé Professional was awarded a duo of innovation awards extending its Out of Home strength in the food service industry.Nestlé Professional brand Chef was this year’s Food Category winner with a new generation of jus in a “flake” format, awarded at the Sirha 2011 Innovation Awards in Lyon, France.

In addition, new premium barista beverage system Viaggi took first place in the Equipment Category.

Marc Caira, Chief Executive Officer of Nestlé Professional; Dieter Hemmer, Head of Global Branded Food for Chef; and Francisco Deolarte, Global Head of Super Premium Beverages for Viaggi, received the awards at the 15th Sirha catering and food trade exhibition event.

More than 2,000 exhibitors from all over the world attended the event which took place from January 22-26.

Chef Jus ‘In Flakes’

FOOD CATEGORY WINNER: Chef Jus in “flakes” topped the Food Category at this year’s Sirha Innovation Awards This year’s Food Category winner, Chef Jus “in flakes” range offers a significant improvement on both product and operational benefits, thanks to the unique “flake” format.

Following several years of research and development by Nestlé Professional chefs, each and every flake provides 100% of the fine quality ingredients.

Whatever quantity used, this innovative format ensures velvety texture, complemented by a distinctive meaty flavour, with a subtle vegetable taste which offers quality, colour and aroma. These new and innovative products are inspired by chefs and tailored to their needs.

Mr Hemmer, Head of Global Branded Food for Chef, explained its prominence and said: “Our competitive advantage is based on development and operations capabilities that have allowed us to set a new industry standard for culinary flavour solutions. The jus intensify chefs’ creativity with no compromise, and have even convinced Michelin star chefs with their quality and authenticity.”

This is the second time the Chef brand has won this prestigious award. The first was in 2009, with the Chef Bouillons Clarifiés.


EQUIPMENT CATEGORY WINNER: Viaggi, the integrated barista system took first place in the Equipment Category at the Sirha 2011 Innovation Awards
Viaggi, the award winning “plug and play” integrated barista system – by Nestlé Professional Super Premium Beverages – provides gold-standard premium barista beverages, while ensuring perfect in-cup consistency and maximum food safety.

Mr Deolarte, Global Head of Super Premium Beverages for Viaggi, reaffirmed the system’s success. Having been launched in France in 2010, he said plans are underway to introduce Viaggi into several European countries including the United Kingdom, Italy and Switzerland this year, before expanding internationally.

This beverage programme is targeted at Out of Home professionals, seeking a simple yet robust solution, delivering high quality products, comparable to the barista tradition.

The state-of-the-art machine integrates the technical know-how of La Cimbali and the ingredients expertise of Nestlé Professional. This features an innovative proprietary grand cru coffee extract, developed by Nescafé; a liquid concentrated milk by Nestlé; and a liquid chocolate concentrate made from a selection of the finest cocoas developed by Nestlé brand Cailler.

The system is also supported by personalised concierge service, ensuring that operators have everything they need to unlock their beverage business potential and deliver consistent quality at the touch of a button.