Donut King backs campaign to support HeartKids
Partnering with national children’s charity HeartKids, Donut King stores across Victoria will today (14 February) launch a campaign to raise thousands in support of families with kids who suffer from heart defects.
Five ambassadors, including AFL legend Glenn Archer, Rugby great Robbie Kearns, and Melbourne Cup jockey Luke Nolen, will gear up for some delightful donut decorating at 12:30pm to launch the fundraising effort with some special patients from The Royal Children’s Hospital (RCH).
The HeartKids-Donut King partnership represents the second time Retail Food Group (RFG) brands have banded together to assist HeartKids Australia.
WHAT: Launch of HeartKids-Donut King Victorian fundraising campaign:
· Donut decorating
· HeartKids ambassadors
WHEN: 12:30pm, Monday 14 February 2011
WHERE: The Royal Children’s Hospital, Melbourne.
Donut King Brand Marketing Manager Sheridan Burke said the fundraiser would be supported by over 60 of Donut King’s stores across the state.
“A donation of 50c from every cup of coffee sold at Donut King on Monday 14 February will go towards HeartKids Australia,” Ms Burke said.
“HeartKids needs every cent they can get to help not only support families but also to find cures to ensure these children have healthy futures, and we are proud to be supporting them,” she said.
Congenital Childhood Heart Disease is the number one cause of infant death in Australia. It takes double the number of children’s lives lost to cancer. Congenital Heart defects range from holes in the heart to children being born with only one chamber.
“That’s why our franchisees will be waving the HeartKids flag loud and proud. They’re really excited to be supporting HeartKids, and will have branded point-of-sale merchandise available in every store,” Ms Burke said.
HeartKids Australia is a charity devoted to supporting the needs of children and families affected by Childhood Heart Disease and funding much needed research.
I find it ironic to think that chief “junk food” providers in the community become part of some kind of health movement while still selling junk food.
Certain burger franchises are the worst – and while I love Donuts and I think Donut King donuts are far superior to some glazed donuts – I find it tragic to think that junk food outlets get behind health initiatives… for health conditions which are often significantly contributed to by the foods the outlets serve…
I guess at least they’re trying…
I agree with you that they sell junkfood they donate to charities, like health. I believe that they make up for selling their junkfood by donating the money and beacsue it is cheaper than other stores like their’s they would get the more business, therefore the more money for charities.