Nestlé launches female-focused energy bar
Nestlé has announced plans to extend its PowerBar range in the US with a new co-branded Iron Girl energy bar to be targeted at women.The manufacturer announced today (7 April) that the Iron Girl Energy Bar will be available in two flavours – Strawberry and Cranberry and Cocoa Crunch. The bars contain calcium, iron and B vitamins, which Nestlé said offer an “excellent source of energy in each bite”.
The launch will be supported by sampling events at the 2011 Athleta Iron Girl National Series, couponing with a “buy one, get one free” offer, and direct mail to customers.
“This product supports the active lifestyle of adult women, whether training for an event or getting through a busy daily routine,” said Neel Premkumar, brand development manager for PowerBar.
just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/
Beverage manufacturers exploring ready-to-drink category in India amid COVID-19, says GlobalData
Australian opportunity to help supply China’s top drink
The Spoon lists the Food Tech Top 25 companies of 2019
Online shopping trends identified, JWT Intelligence report
Has the supermarket of the future just arrived?
Obesity gene should not hold back weight loss, BMJ study
Cooking shows are not great demonstrators of food hygiene practices finds study
